Not too long ago, most people consumed information on the internet in the form of text. People would read articles and maybe look at the accompanying pictures. However, thanks to increases in bandwidth and internet speed, internet browsing is no longer limited to the written word. Instead, video websites such as YouTube have rocketed in popularity. Gone are the days when you would have to wait for annoyingly long buffering times. Nowadays, watching a YouTube video is a relatively painless and immediate experience for many.
This increased accessibility of video has changed the behavior of consumers. In the past, people might have been content to read a written tutorial or gadget review. Now, people don’t just want to read the various steps in a tutorial or read specifications outlined in a review. They want to watch a video of how something gets done, and they want to hear the reviewer actually talk about the gadget while showing herself manipulating the device. Clearly, this has implications for medical professionals and their websites.
Consumers want video and they have come to expect video. If your clinic website does not have video, then it is certain that some visitors will come away disappointed. But this consumer behavior also contains the seeds of opportunity. If your site is able to use video strategically, then you will be setting yourself apart from those medical clinics which do not. There are many ways for you to use video to your advantage, while also helping your online visitors.
Instead of just describing the interior of your clinic, you can provide a video walkthrough. After all, if you have invested a good amount of funds in order to make your clinic inviting and comfortable, you should maximize that investment. Video of the clinic interior will send a very clear message to viewers that your clinic is a place of comfort and professionally-done aesthetics. You can also use video to show off the fact that your clinic possesses modern and up-to-date equipment.
On a more personal note, you can use video to introduce yourself, your doctors and your staff. When done properly, this will allow online visitors to establish a better and more personal impression of the people in your clinic. This may then make a personal visit to your premises that much more likely. At the informational level, you can also use video to educate online visitors about the procedures that you can carry out, as well as more general health information related to your field of practice.
These uses of video won’t just better educate and inform website visitors, and better persuade them to make an appointment. Video will also have SEO benefits for your site. One reason behind the search engine optimization benefit of video is that search engines also realize that video is something that consumers want. If you run a search for a particular product or service on Google, for example, you will usually find a related YouTube video near the top of the search results, or at least on the first page of results. Therefore, if your clinic website has no videos, then you’re missing out on this golden opportunity to take one of the first page results for your keywords. That’s why it also makes SEO sense to have relevant and useful videos on your website.