Videos have now become one of the most effective tools in the medical marketing arsenal. These days doctor websites design is not complete without a video of a physician or a medical professional speaking about their services. Moving pictures complement still images in a way that makes the overall message cohesive and clear. Both provide potential clients with a glimpse of the services that you have to offer.
When preparing for your first video shoot for your medical website, it is important to work closely with your medical advertising agency. They will provide you with the basics, but you need to prepare most of the materials.
1. Script and Storyboard
As a medical professional, you have an intimate knowledge of your expertise and what you can offer to your clients. Write the initial draft of the script and speak with your medical marketing consultants to fine-tune your message.
Creating a storyboard will allow you to visualize the big picture of the video and help you to focus on the details of the medical services that you want to highlight. Your video clip should be long enough to draw out interest from your viewers, but short enough to keep them from getting bored.
2. Location Shooting
As you prepare your script, visualize the locations of the shoot. You may want to capture footage of your office, your facility, and your staff. Make sure that everything is neat and tidy. Other things that you need to consider are lighting and noise. Although there are equipment and technologies that can be used by your healthcare ad agency to fix lighting and noise concerns, it is still best not to have them in the first place.
Like real movies, your video clip will not be complete without the appropriate props. A stethoscope on your neck will immediately drive home the idea that you are a doctor. The name plate on your desk will remind them who you are long after you have introduced yourself. Of course, a shot of a medical consultation will not be complete without any relevant charts that audiences can relate with. You are filming a video designed to instill trust in your potential patients, so make sure that all of your props will convey the message that you are a medical professional.
4. Make-up and Wardrobe
You and your medical staff are the actors in your website film. Wearing your uniform will definitely play a significant role in your video portrayal. Make-up will enhance your natural appeal and make you look more “real when viewed. Your healthcare advertising agency will definitely help you make wise decisions when it comes to your wardrobe and make-up.
Shooting a video for your website is one of the best decisions you can make for your medical marketing strategy. Call our medical marketing experts (link to Contact page) now for a free consultation on how you can make videos work for your business and round out your medical website design.