It’s true; the Internet has completely changed the way consumers search for and utilize products and services, so much so that an effective marketing campaign mustn’t take the web for granted. In fact, online search is now the top resource as rated by consumers to look for local products and services. One of the most efficient ways to do so is through pay-per-click “PPC” advertising.
What is PPC exactly? In any modern Internet search engine, ads linking to your physician or plastic surgeon website appear in the results pages in order to bring the most traffic to your site. The pay-per-click name explains the service: you only pay when a potential customer clicks on your ad, which in turn gives PPC marketing strategies an advantage over more antiquated, non-performance based advertising. With thousands of local consumers searching for medical services, we help convert their interest into concrete results and new patients. The experienced consultants at MD Marketing Experts have the ability to monitor which keywords and which channels (Google, Bing, Yahoo, etc.) bring in the most traffic, in the form of calls and emails, and allow us to maximize results while staying within your budget.
However, MD Marketing Experts, as a holistic marketing company, doesn’t stop there. Once potential clients land on your practice’s website thanks to your PPC marketing campaign, it’s paramount to make their experience a satisfying one. Clients search through numerous websites when searching for the ideal company and a physician’s website that is well designed, functional and contains easily accessed information will attract them most. As such, it’s important that your website is built my people with ample experience in the medical marketing industry.