All posts in Social Media

Three Essentials Of A Modern Medical Marketing Campaign
Three-Essentials-Of-A-Modern-Medical-Marketing-Campaign

Fifty years ago, when doctors and other professionals faced little competition and people rarely ventured outside their own cities for services, many physicians did little or no advertising. Even twenty-five years ago, when most people still let their fingers do the walking, a small Yellow Pages advertisement was more than enough for most professionals.

But even though it’s no longer 1967 or 1992, some medical marketing campaigns still have these same features.

The bottom line is that patients no longer come to you. Instead, you have to go to them. Here are a few simple ways to accomplish this objective.


PPC

A large number of Internet searchers do not look “below the fold,” just like many people don’t turn over the morning newspaper’s front page to see the rest of the headlines. So, if these people must scroll down to see your listing, you might as well not have an internet presence.

A pay-per-click campaign for doctors solves this dilemma. Your listing always appears at the very top of the SERP (search engine results page). And, unlike most other advertising mediums, you only pay when a searcher clicks on the link.

As a rule of thumb, PPC listings usually have a rather low click rate, but they have a much higher than normal conversion rate.

 

SEO

Search engine optimization basically takes the opposite approach. Although the organic listings on a SERP have lower conversion rates — because these searchers are looking for substantive content as opposed to the closest plastic surgeon who does breast reductions — these listings have very night click rates.

Authoritative and engaging content that’s also highly trustworthy is the best kind of SEO content. Typically, a blog is authoritative if the writer has a graduate degree, and “engaging” usually means that the content has some non-marketing value. A page is trustworthy if it has a “contact us” or other such link.

 

SMM

A large percentage of people look at social media reviews before they select a physician. Therefore, you need an active presence on Twitter, Facebook, and other social media sites. Moreover, you need to be mindful of your online reputation.

Inaccurate advertisements, such as a closed office or the wrong business hours, create negative feedback. Moreover, people with bad experiences will post about them. It’s relatively easy to contain the fallout, because people understand that other people occasionally have bad experiences. As long as you add a comment along the lines of “we’ve taken X action to correct this situation,” you are probably okay.

Social Media Marketing For Physicians
MD marketing Experts Social media

There is a vigorous debate among doctors and SEO professionals as to whether social media marketing is essential for a practice’s profitability, a complete and utter waste of time, or somewhere in between. Truth be told, there is considerable support for almost any position on this spectrum.

As in many areas of life, the “somewhere in between” response is probably the correct one.

Much of SMM depends on the type of practice. If most of your patients have been coming for more than about five years and you have little room for new patients, social media marketing should probably be limited, to avoid bringing in new business and new inquiries that you quite frankly do not have the time to handle. In these rare cases, a limited campaign that focuses on very high quality content is probably best, because your patients still expect to find you on social media.

However, if you are new to the area or are offering a new service, thoughtful and aggressive SMM could be just what you need to get your message out and expand your practice.

 

SMM Campaign Elements

Most doctors do not utilize social media, so now is an excellent time to launch a concerted medical marketing campaign.

  • Photos: People are much more likely to read the text if there is a relevant photo attached. Consider investing in a Shutterstock or other account.
  • High Quality Content: People expect their doctors to use highly technical words and phrases, but at the same time, they also expect physicians to explain these terms in ways that they can understand, perhaps by analogy or example.
  • Frequent LinkedIn Posts: This social media site is a great place to get referral business, so posts should have more of a clinical, B2B tone.
  • Join the Conversation: A thoughtful comment or Tweet is almost like the 21st-century equivalent of being an expert panelist on a TV talk show.

To keep the conversation going, ask lots of questions. You’ll get accurate feedback, and you’ll also demonstrate an interest in your patient’s lives.

No matter what platform you use, be sure all your content conforms to the EAT standard, as it should be engaging, authoritative, and trustworthy (there is a way that a reader can contact you directly).

At MD Marketing Experts, we help doctors broadcast their message, attract new patients, and retain the ones they have. For a free consultation, contact us online or call 888-428-7999.

 

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If you are looking for a top-notch medical marketing agency in Queens, New York we can help you. There are many marketing strategies we like to use and social media is a big marketing tool that can be extremely helpful. We help clients all over the nation bring in more patients through social media use and we can meet in person if you are located in the Tristate area.

First of all, did you know that over 76% of businesses are using social media? If your business is not on social media or you just do not have the time to manage all of your social media accounts everyday, now is the time to reach out to us!

Our Flushing, New York healthcare marketing agency is waiting to help you grow your patients through social media. We will create profiles and posts to wow your patients and encourage engagement through Twitter, Facebook, Google+, LinkedIn, blogs, and any other platform you desire. We will monitor and post every day so that your business is constantly growing and keeping your patients up to date on all of your medical practices.

As a medical marketing agency in Queens, New York we know how time consuming handling social media can be. Let us handle all of your social media accounts to put all the time it takes into engaging followers.

77% of people look for health information online and this could be your chance to show off your skills, call us call us at 888 428 7999 about our plastic surgery SEO and medical marketing services today! At MD Marketing Services we offer personalized services and love helping clients from all over the nation, especially our locals here in Flushing, New York.

We hope you found this blog to be informative and welcome you to contact us via Email or calling 888-428-7999 for a free consultation.

Building Your Brand Through Twitter

If you’re a medical professional who’s trying to build your brand or the brand of your clinic, you can’t ignore social media. And as far as social media is concerned, Twitter is one of the largest and most significant players. If you’re trying to build your practice, Twitter can help you. However, if you choose to ignore it, then you can be sure that you have competitors who will be actively using Twitter themselves. So don’t allow yourself to get left behind.

Some medical professionals shy away from social media, because they fear that the process is too complex. You need to know that this doesn’t have to be the case. If you have some hesitation about getting started with Twitter, you can start out slow. Here are some tips that you can keep in mind when using Twitter to build your brand.

Tip #1: Choose a good Twitter username

One of the first things that you’re going to have to decide on is your Twitter username. It pays to make a good choice at this stage because as you go about using Twitter, your username is going to be at the front and center. Your followers are going to see it. You’re going to be referred to, generally using your username. Also, if you choose something catchy and memorable, this can help your brand to stick in the minds of your audience as well. So this is a fairly basic tip, but it’s a reminder to give this the attention that it deserves.

Tip #2: Take the time to personalize the look of your profile

Too many people on Twitter still use the basic egg profile photo, or something similarly uninspiring. Similar to the first tip, this is another area where you should take the time to do it right. Don’t just go with any photo. Choose one that highlights the qualities you want to focus on. If you want to emphasize that your services are professional, choose a photo where you look the part. If your practice has more of a fun and approachable vibe, then choose an appropriate photo also. And don’t forget to personalize the header photo as well. These are some of the first things to catch a person’s eye when they visit your profile, so it pays to make a good and helpful first impression.

Tip #3: Get involved in constructive conversations

Social media is about conversations, so you need to make sure that you’re building your brand by participating. Now, this can be a double edged sword. If you communicate with your followers or other users, but you do so in a way that’s abrasive, unprofessional, unduly sarcastic, or in a similarly negative manner, then your reputation won’t be improving. You want to make sure that you project the image and feel of a great medical professional in everything you say online and on Twitter. So think carefully before you tweet. The same thing is true for retweets. People may think that your retweet equals a recommendation, so make sure to pick and choose what you echo.

Tip #4: Have a plan

It’s easy to get lost in social media, following new people, responding to followers, checking out trending hashtags, and the like. If you do this on Twitter from day to day, it’s easy to lose the plot. Always remind yourself that, while you’d like to have fun, you’re using Twitter for a reason, namely to enhance your reputation and brand. So you need to create and evolve a strategy for doing just that. You need to be strategic about what you say and what you do. You need to find ways to generate value for your followers, while at the same time, enhancing your own practice and career.

5 Ways to Build Your Brand With Twitter

In the digital age, it is now more important than ever for businesses to have a presence in the social networking arena. It is hard to deny the fact that many potential clients or customers find many businesses online using social networks such as Twitter. But just having a Twitter account is not enough, and building your following on Twitter can be a real challenge. There are a lot of successful companies and businesses doing the right things on social networks like Twitter that are gaining them a lot of exposure and helping them find potential clients and increasing business.

Here are 5 ways you can build your brand name or company name using Twitter.

1. Create a good profile that is optimized – It is important that your Twitter profile is laid out correctly and clearly states what your company is about and what services you provide. Tell your Twitter followers exactly what you will be tweeting about and also let your followers know how often they can expect posts from you. Doing this, your followers will not think you are spamming them as happens a lot on Twitter. It is also a good idea to keep a schedule and post during the times when people will see your tweets. If you post late at night or too early in the morning, your posts might not get seen.

2. Automate your tweets – Scheduling your posts is a good idea and there are some tools on the market that can do this for you so that you are not spending all day on Twitter, or having to pay someone to make your scheduled posts for you. There also might be times where it is not possible for you to make your scheduled tweets because you are too busy. Using automated tools for posting is a great idea and ensures that your posts go out the same time, all the time. Just be careful to not abuse such tools. Nothing will make you lose followers faster than posting too many tweets.

3. Be personal and engage your followers – Although you now have the tools online to make automated posts, you should remember that you will need to spend some time interacting with your followers on questions they might tweet back to you. So along with your scheduled posting, you should find the time to quickly skim through your Twitter feed and answer those questions, put yourself in the conversations happening, and show that you are not just a company with automated Tweets. You will get questions directed towards you and it is a good idea to let people know you are actually there and reading their comments.

4. Stay consistent – It will take time to build your brand and achieve some credibility. It will take time to build your followers and show who you are on Twitter as a company or business. It is important to stay consistent on Twitter and keep posting and let your voice be heard. Make sure you are posting good content for your followers with links to important information. It will be up to you how often you wish to post but try to not post more than 6 times a day at the beginning. Once you have a lot of followers, you will want to schedule more posts to gain adequate exposure.

5. Reflect who you are – As a company and a business you should show everyone your services and how you are the best in your field of experience and expertise. Be professional but do not be afraid to inject your own personality into your posts who reflect who you are as a company or individual professional.

Should I Use Social Media?

Some businesses think that they can just have a website created and it will do well on its own without help from other outside online sources. While this may be true for much older and established websites, even those established sites have taken advantage of social media. And who can argue with social media giants such as Facebook, Twitter, LinkedIn, Reddit, Youtube, and many others? They draw so much traffic that any online business that does not take advantage of this is likely losing massive amounts of exposure and traffic.

As of June 2014 according to eBizMBA online, Facebook now gets an estimated 900 million unique monthly visitors per day! Those are unique visitors and not return visitors which puts the number of actual monthly visitors astronomically higher. If your online business is not taking advantage of this massive amount of traffic and exposure you could be getting, then it is time to contact MD Marketing to see how we can help you get started online in social networking. MD Marketing can create a business page for you and drive traffic to that page which in turn drives traffic to your website and from there, it snowballs. Social network sites rely on one thing, the spreading of information and businesses online to other users of social networks. The result is an avalanche of traffic of people looking for the services that you offer.

What about Twitter, LinkedIn, Reddit, and Youtube? All these social networking websites have one important thing in common. Although they offer a different way to convey information, they all accomplish the spreading of information to each other. For instance, did you know that you can post something on your Facebook and that same post will ‘Tweet’ to Twitter and vice versa? This can double or even triple your exposure. And with Youtube’s share feature, you can have a custom video created for your Youtube channel and have that video shared among several other social networking websites. Social networking for any online business is now more important than it has ever been. With massive amounts of traffic to websites such as Youtube who now ranks as the #2 most visited website online, not taking advantage of this is the same as turning away potential clients and customers.

You should understand that just because social media gets so much traffic, that it is still a long process in getting established on these websites. Getting followers and “Likes” can be a steady and difficult challenge that takes time. It requires hard work and perseverance, but the rewards in the end are well worth it. Social networking can be used to advertise your online business and your main website and give you a social edge over your competitors. Having a site that allows interaction between your company and your patients is a great way to earn trust among potential patients or clients.

Contact MD Marketing Experts today to learn more about how social networking can help you and your business.

Using Social Media for Medical Experts

Social media has taken the hype in the past few years, and it has shown to be a great marketing tool. It has become much more than just an online hangout for teenagers. Every layer of the consumer society nowadays actively seeks information on websites such as Facebook, Google+ and Twitter. This includes health care patients, thus making it essential for medical service providers to make themselves visible and well known there.

While the need for being known on social media is becoming obvious, the exact details on how to do this effectively sometimes seem to be abstract and obscure for non-experts in the field of social media marketing. Here we offer you a few bits of advice on where to begin.

Start Your Blog and Maintain It Regularly

One of the best ways to express your opinions and inform your customers is starting a blog. This will not grant you a large number of regular readers straight away — but it is a solid foundation upon which you can continue building. Nowadays, there are free blogging services, such as WordPress.com which can suit your basic needs. If your needs are more advanced, you can always acquire inexpensive web hosting and install a blogging software — such as WordPress — there. An important part is to write regularly, especially on topics that interest your patients. Express your opinion on current health issues among your patients. Write an article about the questions you get frequently asked. Inform your readers about new technologies — especially ones that you use.

Socialize with Customers and Colleagues

By this, we mean keeping your Facebook, Twitter and similar social media profiles up to date. Do not make every tweet an advertisement for your own service, however. One in 10 such posts are more than enough —and some claim less is even better. Comment on other posts, publish links to your blog posts (previously mentioned), and comment on current affairs. Be active in any way — as such, you will attract more people to your social media profiles, which will then attract them to the aforementioned blog. Do not, however, get discouraged if you get a lot of Twitter or Facebook followers, but few blog readers. The former grows much quicker than the latter, but your blog is what makes you really interesting. Once you have a social network of colleagues and services that are relevant to your own, link to them on your blog and social media.

Communicate with Patients

Your social media profile is a great way to reach out to your patients —both existing and potential ones. They say that a kind word costs you nothing, but it can buy you anything in the world. This is especially true for communication with your patients, as it earns you more of their trust. You can use social media to publish your personal advice for your patients throughout a season, especially regarding various diseases that are spread at a time. You can also use private messaging (which most social media sites have) to arrange appointments with your patients. On top of that, this is a perfect opportunity to answer short patients’ questions, which would otherwise take up a lot of your (and their) precious time. But the most important thing is that people will learn about you, and will get an insight of your expertise and readiness to help, which will surely earn you more customers in the long run.

An important thing to understand about social media is that it is not a quick get-rich formula. It all still requires hard work. However, it gives you an ample opportunity to advertise yourself, to get in contact with your patients and to attract them to your services. You need to stand out among the competition, and social media can be the game changer.

How Online Presence Helps Your Marketing

Half a century ago, people landed on the Moon, took a walk on its surface, and —most importantly — shared it with the world. Unfortunately, there are still many businesses that do not recognize the important of sharing your accomplishments. While there are some individuals who want to be humble about what they do, if you plan to make a living out of it, this approach is simply no good. You are an expert in your field, and if you depend on acquiring new customers regularly (and who doesn’t?), you need to let the world know about what you do.

Online presence is nowadays the number one issue that kick-starts people’s businesses, or destroys them. It is no longer enough to be an expert physician, an M.D., and to have a well-trained team of nurses and technicians by your side. You need to attract people to your office or clinic, and the best way to do it, hands down, is making yourself known online. But why, you might ask? Here are a few reasons.

Everyone Does It, and so Should You

While this may seem as a trivial argument, it is very substantial if you look at it. There is a lot of competition struggling around you, and if they make themselves known, your potential patients are more likely to visit them, rather than you. The reason for this is merely because they know your competition exists —and they likely know even more about them — and they don’t know anything about you. That is, until you make yourself known. If you are the best physician in your city, you surely don’t want the patients to go to the second or third best one — for more than one reason.

Better Ways to Listen and respond

Your online presence makes it easy for your patients to leave various kinds of feedback to you. If you have a social media profile, or a blog, not only can your patients let you know what they think, but this feedback will be seen by everyone else as well. This directly affects your reputation. Again, you are the best physician out there. Without your online presence, your patient can only tell that to you. With it, you can let them do so on your website or social media profile, and thus let everyone else know just how good you are. Don’t be afraid of bad feedback, though —for every business that works hard and does it’s job right, positive feedback outnumbers the negative one by far. On top of that, various online services will allow you to choose which kind of feedback your visitors will see, thus giving you full control over it.

Letting Everyone Know What You Do

One of the vital parts of online presence, which is usually not covered by the social media, is your ability to demonstrate your skills, your expertise and your dedication to good work. For this, you will usually need a decent website or at least a blog (although nothing is preventing you from connecting it to your Facebook, Google+ or Twitter profile). No more leaflets, pamphlets or other annoying advertisements all around – let your online presence speak for itself. A website or a blog lets you describe all your services in the utmost detail — which you should do without any limitations. As soon as your office or clinic gets heard of on the social media, interested patients will surely want to visit your website to see what exactly you offer. With such an approach, you are letting them see exactly what they want to see, and when they want it. And once they really need your services, they are very likely to remember you —or recommend you to their friends.

If we could boil everything down to one word, it would be reputation. Now, more than ever, people are spending their time online, socializing with their friends and acquaintances, as well as searching and browsing for all kinds of services — including medical ones. You should make yourself known in this field, as it will ensure you the freedom to show off everything you can do, while giving them the freedom to see it when they are really interested in it.

Why Do You Need Social Media?

Now more than ever with websites like Facebook, Twitter, and Reddit, it’s important for your practice to have a foothold in the social marketing arena.  But it takes a lot more than just creating a Facebook or Twitter page to get your pages noticed, visited, and shared with others. Almost 60% of users on Facebook are between the ages of 35 and 55 years old.  A great age range for health and medical practices to target.  On top of this the average Facebook user shares company pages and its content to other users more than 400 times a year. MD Marketing Experts want to help you take advantage of this huge marketing opportunity and our medical marketing consultants, experienced in social media marketing for physicians, know how to craft engaging messages that will draw visitors to your medical website.  With big numbers like 47% of Twitter users being more likely to visit a website of a company they follow to 35% more likely to give you their business, it’s important to have MD Marketing Experts integrate your social media sites and content to your main medical website design that will help you consistently stay ahead of your competitors. This ultimately helps you to get more clients and repeat business.

MD Marketing Experts’ medical marketing services consultants will create and populate a professional social media empire for you that will “wow” your visitors and encourage them to interact with you. MD Marketing Experts can help your practice properly utilize Facebook, Twitter, Google+, Blogs, LinkedIN, and all other popular social media services. Managing all these social networks can be very time consuming and you have a business to run. Let MD Marketing Experts medical marketing consultants do all the work for you. They will post content that engages users getting them to share, like, +1-ing, and retweeting your brand all over the internet generating buzz about your practice and attracting patients to your site.

Want to see how a healthcare advertising agency that specializes in your industry can supercharge your social networking presence?  Then contact MD Marketing Experts today at 1-888-428-7999. for a free consultation to learn how your practice can benefit from social media!