All posts in Search Engine Optimization

SEO and PPC for Doctors and Plastic Surgeons

Every day millions of people go to Google and search a variety of things. When they do,they are usually searching for very specific information. However, studies have found that people don’t like searching too hard. Did you know that nearly 90 percent of people who search something on Google never leave past the first page? They would actually rather re-google something by typing in a more specific search field than click that “next page” link. Additionally, a majority of those people only actually pay attention to the first three links provided to them. Most of the time they don’t even go down to the bottom of the first page! This is where SEO for doctors and PPC for doctors can be a real game changer.

With this new information it should be apparent that your practice needs to be on the first page of a related Google search, because if not, then you’re losing massive amounts of money. Not only that, but you’re losing the authority in your community that you’ve worked so hard to gain. At MD Marketing Experts we know how important internet marketing is, which is why we strive to provide you with high quality SEO for doctors and PPC for doctors. With a higher ranking in Google search, you’ll find that new customers will be continually driven to your practice, and your bottom line will increase like never before.

Why PPC For Doctors Critical For Success

MD Marketing Experts not only provides an impeccable plastic surgeon SEO and search engine optimization for other medical professionals, but we also provide effective pay per click advertisements. Simply, pay-per-click (PPC) is the advertisements that are shown on Google’s searches, and PPC for doctors could be one of the most effective marketing strategies available. We have extensive experience providing our customers with the most effective PPC for doctors available, and our clients continually trust us to increase their practices’ visibility. In the medical profession, getting a new customer means having them for a long period of time, as people generally do not switch doctors very often, which means it’s absolutely vital your practice has a dedicated marketing team attracting, gathering, and maintaining clients.

Contact Us To Learn More About SEO For Doctors and More!

MD Marketing Experts is your all in one shop for plastic surgeon SEO, SEO for doctors, and PPC for doctors. You will be put in touch with a personal account manager who will take the time to understand you and your practice. With our extensive healthcare, sales, and medical marketing knowledge we can provide all the solutions to increase your bottom line. We want to take your practice to the next level, so give MD Marketing Experts a call at 888-428-7999 now. We’re excited to work with you!

Search Engine Optimization: Content & Navigation

Search Engine Optimization is crucial in the online world of internet marketing and it has really become more of a science in the ever changing world of online search. If your website does not have proper Search Engine Optimization, then you are likely missing out on valuable internet traffic as consumers or online searchers may not being seeing your website and are instead finding your competitors. So, how do you remedy this? Search Engine Optimization of your website for search engines such as Google, Yahoo, or Microsoft’s Bing search engines include many factors.

Content

One of the most important things that any website should have to help it gain a strong foothold online is content. It has been said many times by many experts that content is king. And while that is true still even today, your website content not only needs to meet certain guidelines set by Google and other search engines, but it should be closely related and relevant to your online business and represent your company services. There is good content and then there is great content. Whether you are writing the content for yourself, or if you are having a professional writer create the content, not only should it be optimized for the keywords that you have chosen, but the content should be understandable and engaging and represent your online business and the services that you offer. The key is to give the searcher exactly what they were looking for and stay relevant. Writing SEO content is sometimes best left to the professionals as they know exactly what keywords should be used and know the proper density or, how many times that keyword shows up in an article.

Navigation

Another thing that is important is the structure of your website and the navigation. A messy website is not only going to get you ranking lower on the Search Engines, but it is going to frustrate your searcher who has found your page and is trying to get the information on the services they are looking for. Proper code without errors and the way the website is written is important. Cross browser access is important because you want the searcher to find exactly what they are looking for no matter what browser they are using; Firefox, Google Chrome, or Internet explorer. Having your website optimized for mobile devices is so much more important now than ever as the masses switch from personal computer and laptops to phones and tablets. Having all this done is also better left to professionals who can test across all browsers and mobile devices to make sure your website is showing up correctly.

Other Considerations

There are many other factors to take into consideration when it comes to Search Engine Optimization. The biggest key to remember here is that the search engines, and especially Google, want to provide for their searchers, the most convenient and relevant search results for that web surfer. If the searcher finds exactly what they were searching for in an easy and efficient way, then your website gives the searcher value. The more people that find value in your website, the better you are going to rank in the search engines. Become an authority for your website, your brand, and the services you offer.

There are many search engine companies online that claim they can help get your website optimized. MD Marketing Experts have the best SEO specialists who stay on top of all the changes and know exactly what to do to help you rank high in the search engines. Contact MD Marketing Experts today for a free consultation, and find out how we can help you achieve higher rankings in the search engines.

What Can MD Marketing Experts Do For Your Medical Practice?

MD Marketing Experts is a medical advertising agency that specializes in helping medical professionals get their websites in the top rankings in search engines like Google. With search engine optimization as tricky as ever, you need a staff of medical marketing professionals that know exactly what they are doing to get your business websites ranked using your specific keywords. Some examples of keywords that should be optimized could be a dental website that specializes in tooth replacement or crowns. Our experts would take those keywords and optimize your website so that anyone looking for the services you offer would find you in the top results. People want instant results and do not want to spend a lot of time wading through search results to find what they need. We help your business get found online.

So how important is it to be on the top?
In search marketing the difference between a first page ranking (where your business shows up on the first page of search results) and the second page of results can be huge. And with Google search giving better results year after year, people are finding exactly what they need on the first page and even sometimes in the first 2-3 links that are displayed for their query. About 85% of all listings that show up on the first page in search results are organic. This means that the owner of the website is not paying to get higher rankings in the results page. You only see about 15% of paid search listings and as always, studies show that a searcher will always click on the organic links before the paid links. About 55% of search engine results have ads.

So what does all this mean?
When search results are displayed, a whopping 53% of searchers always go to the top result on the first page while the second page gets only 15% of attention of searchers. And it goes down from there with the third page getting 9% action, the fourth only 6% and down to the 5th page of results getting only 4% of the action.

The vast majority of listings in the search engine results page are organic with the majority of searchers clicking on those links in the first page listing. With all this in mind, it is crucial that you have a partner that does marketing for physicians on your side that can monitor the results and do a complete analysis. Our doctor website designs are proven to be effective in marketing healthcare practices. Search engine algorithms are constantly changing and if you don’t have a team of medical marketing specialists to keep you on top, you could end up on the second, third, or even 5th page of results where no one will find you.

MD Marketing Experts is a full-service healthcare ad agency for your medical practice. We get to know all the ins and outs of your business. You’ll get constant communication with follow ups and straight forward pricing with no hidden surprises. It’s a personalized service like no other SEO marketing company offers. MD Marketing Experts focus only on the medical and health industry and that gives an advantage over the other guys that will do SEO for anyone regardless of the business. Our medical marketing consultants are highly focused on your industry’s needs.

So don’t waste any more time or money on large firms that don’t even take the time to learn more than your credit card number. Let MD Marketing Experts be a partner in your future success. Contact us today at 888-428-7999 for a free consultation!

5 Successful Website Tips for Doctors

Services can be especially difficult to sell as they are mostly intangible and it’s hard for potential new patients to know if a provider can live up to his promises. If you make an effort to reach out to your target market, however, you can start building a relationship before they ever step foot through your door. This is especially true of healthcare providers, as they need to be able to develop patients’ trust before they can grow their client base.

Marketing for physicians should be top of mind when planning their business strategies. Websites are a great way to reach patients and provide them with information on how you can improve their lives. The key is to present information in a clear manner that the patient understands and to make your website as interactive as possible. Every patient has unique needs, and more often than not, you will have to provide information that speaks to those needs. Doctors who intend to have a website need to make sure their services are easy to understand and that scheduling an appointment or requesting more information is simple.

A website will go a long way in grabbing patients’ attention and convincing them to choose you as their healthcare provider. Read on for 5 successful website tips that can put your site a step above the rest.

Website Layout

For anyone looking to do online medical marketing, the layout of your website holds great importance. If visitors cannot intuitively navigate and use your website, they will most likely hit the “back” button and look at your competitors. Searching for a new doctor can be something of a stressful process, so if you have a medical website design that is easy to use with contact information prominently displayed, your visitors are more likely to become patients.

Graphics

More than just pretty decoration, colors play an important role in how a medical website design is perceived. Simple color schemes are not only in style right now, but will also make clients think “clean,” and “professional,” which is exactly how a doctor’s office should be thought of. Graphics should also be used in order to break the monotony of text. It’s true that visitors may be looking for information, but a long block of text is sure to drive them away. You could also try an infographic to get a complicated point across.

Relevant Information

This one may seem like a no-brainer, but you would be surprised how often irrelevant information shows up on websites which is confusing and distracting for visitors. If, for instance, you are a doctor of autoimmune diseases, you must make sure that your website has articles, blogs and detailed information of the many autoimmune diseases that are out there. Stay focused on your offerings and expertise. Taking the time to provide useful content builds you up as an authority figure to visitors looking for information. Working with a medical marketing consultant can help you learn how to effectively add content to your site.

Interaction

Whether it is face to face or through technology, the way we interact plays a huge part in our lives. Interactive websites are popular because they provide visitors a chance to ask questions that may not be readily available on the website itself. A chat room for consultation between a doctor and patient, or a simple way of booking an appointment online can really increase your client base.

Forums

Many popular health and medicine websites now have forums where different patients can talk to each other and discuss their conditions. Forums can be an important part of a doctor website designs as they provide a great platform for patients and physicians to connect and discuss issues and concerns.

Want to increase you’re site’s effectiveness but don’t know how to get started? Contact MD Marketing’s medical website design experts today for a free consultation at 1-888-428-7999.

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