All posts in Search Engine Optimization

Three Essentials Of A Modern Medical Marketing Campaign

Fifty years ago, when doctors and other professionals faced little competition and people rarely ventured outside their own cities for services, many physicians did little or no advertising. Even twenty-five years ago, when most people still let their fingers do the walking, a small Yellow Pages advertisement was more than enough for most professionals.

But even though it’s no longer 1967 or 1992, some medical marketing campaigns still have these same features.

The bottom line is that patients no longer come to you. Instead, you have to go to them. Here are a few simple ways to accomplish this objective.


A large number of Internet searchers do not look “below the fold,” just like many people don’t turn over the morning newspaper’s front page to see the rest of the headlines. So, if these people must scroll down to see your listing, you might as well not have an internet presence.

A pay-per-click campaign for doctors solves this dilemma. Your listing always appears at the very top of the SERP (search engine results page). And, unlike most other advertising mediums, you only pay when a searcher clicks on the link.

As a rule of thumb, PPC listings usually have a rather low click rate, but they have a much higher than normal conversion rate.



Search engine optimization basically takes the opposite approach. Although the organic listings on a SERP have lower conversion rates — because these searchers are looking for substantive content as opposed to the closest plastic surgeon who does breast reductions — these listings have very night click rates.

Authoritative and engaging content that’s also highly trustworthy is the best kind of SEO content. Typically, a blog is authoritative if the writer has a graduate degree, and “engaging” usually means that the content has some non-marketing value. A page is trustworthy if it has a “contact us” or other such link.



A large percentage of people look at social media reviews before they select a physician. Therefore, you need an active presence on Twitter, Facebook, and other social media sites. Moreover, you need to be mindful of your online reputation.

Inaccurate advertisements, such as a closed office or the wrong business hours, create negative feedback. Moreover, people with bad experiences will post about them. It’s relatively easy to contain the fallout, because people understand that other people occasionally have bad experiences. As long as you add a comment along the lines of “we’ve taken X action to correct this situation,” you are probably okay.

Blog Topic Areas For Physicians

Frequent blog posts are the best way, outside of a pay per click (PPC) campaign for doctors, to increase web traffic. However, it is not always easy to come up with eighteen or twenty original topics in a month. This exercise is a vital one, because Google harshly punishes websites that duplicate content.


So, to help you avoid a prolonged stare at a blank document while waiting for inspiration to strike at random, here are a few topic suggestions.




Yes, the content must be original, but there is a difference between original content and original ideas. Avoid the former, but do not be afraid to do the latter.


Recycling topic areas is especially a good idea for doctors, because for example, if you have a pain management clinic, searchers will probably only be interested in blogs about pain management.


Pay special attention to the blog library page on your website. Do not duplicate topics on the first page, because casual searchers may think that you have nothing new to say. Instead, go to the first two or three topics on the next page, and consider writing another post that updates or supplements the prior one.


In the News


Selecting a new story, summarizing it, and then delving into the issues that the story raises is usually a good idea as well. Such an approach not only keeps topics reasonably fresh, but also adds content to the blog. Typically, in the news blogs do very well for Search Engine Optimization (SEO) purposes for a few days or weeks and then their value diminishes significantly, especially if the embedded links go dark. That often happens with news stories.




In terms of search volume, these blogs usually remain relatively flat, with no upfront spike and no cliff-like dropoff. List blogs, such as “5 Random Thoughts That Popped Into My Head This Morning,” usually do well. The headlines are catchy, they lay out a clear roadmap for the reader, and they help build authority.


Google AdWords is a good and inexpensive way to find out what people are looking for on the web, and therefore what evergreen topics your blog should include.


Successful medical marketing largely depends on an effective blog. For a free consultation, contact us online or call 888-428-7999.

Plastic Surgery SEO Services

Plastic surgery SEO is an awesome approach that plastic surgeons can use to get more exposure for their practice, earning more clients in the process. When done in the correct manner, it becomes an awesome tool for gathering new contacts from search engine like Google, and this is very instrumental for the overall growth of the surgeon’s practice.

Additionally, the 300% ROI realized from plastic surgery SEO services is enticing enough to make every plastic surgeon keen on growing their profession consider this medical marketing service. Presented below are tips and strategies which plastic surgeons can use to get their SEO moving towards the right direction-:

Get listed on medical directories

The first search engine marketing tip for plastic surgeons is to get listed on the medical directories. Since such directories are closely related to plastic surgery, the search engines will value the citations that come from such sources and this, coupled with the high quality backlinks from the directories, is likely to improve the surgeon’s rankings in the search engines, leading to more traffic to the website.

Have a good social media presence

No form of medical marketing services will ever exclude social media marketing. To begin with, social signals are crucial for search engine rankings because they imply that the surgeon must be sharing useful and quality content with their followers and since Google is all about quality content, the rewards will be improved search engine ranking. Secondly, most people spend a considerable amount of their time in the social sites, and thus it is a good place for surgeon to share and interact with potential clients.

Produce useful and informative content

As long as plastic surgery SEO is concerned, content will remain to be king. It is imperative to share various forms of targeted content in the website. This content can be in form of informative articles, info graphics, or educational blog posts. The content should be well optimized for the search engines so that it can attract the right target audience to the website. As the number of visitors in the website increases, the search engines will reward with improved rankings.

For quality, affordable and reliable plastic surgery SEO services, contact MD Marketing experts now. We are a healthcare marketing agency dedicated to helping healthcare practitioners grow their businesses through effective internet marketing. Call us today at 888-428-7999 for free consultation.

4 Key Benefits of SEO for Doctors
SEO for Doctors

It is the desire of every business to have an endless flow of traffic from the search engines to their websites. One of the timeless ways of achieving this is by properly optimizing the websites so that they can rank highly in the search engines and get a lot of exposure, ultimately sucking in traffic to the website. If you are in the medical field and you think that SEO is only for online based business, the following are some of the benefits of SEO for doctors that you have been missing-:

Get new clients and grow your practice

SEO for doctors will make your website rank high in the search engine thus making you be found easily by potential clients. When you rank highly in this manner, you will have endless stream of traffic to your website which will be crucial in taking your practice to the next level.

Better Return on investment

Unlike other medical marketing services such as PPC for doctors, SEO has the highest returns on investment in the medical marketing field. It is possible to achieve returns in the ratio of 3:1, implying that for every dollar you invest in SEO marketing for doctors, you will get back three. This is not only cost effective, but also sustainable in the long run.

Mobile friendly websites

Through SEO for doctors, you will have mobile friendly websites, thus making it easy for current and potential clients to find your website when using mobile mobile devices.  And since the number of people accessing the internet via mobile devices is bigger than desktop users, you will get further exposure to the mobile traffic, leading to more clients for your business.

Beat competition

Most doctors are still not aware of the impacts of SEO marketing for the growth of their businesses. Before they wake up and realize, you will be miles ahead and it may not be possible for them to catch up with you in terms of the number of clients and overall growth.

Contact MD Marketing Experts today at 888-428-7999 for free consultation if you are interested in taking your medical practice a notch higher through search engine optimization.

What is the Most Cost Effective Advertising Choice?

The truth is that no one advertising option will work the best for every product in every industry, no matter how much you spend. A good working strategy requires you do your research and find a clever way to break through the noise. A better question to ask would be “What is the most cost-effective strategy for my business?” For example, if you work in the medical field you need to focus on strategies and messaging that has been proven to work for that market. Knowing what the best practices are for boosting SEO for doctors, or where possible patients are looking to purchase a service can be a full-time job itself. Many businesses opt to hire professionals with experience making money for companies in similar fields, in this case, a medical marketing Agency would draw upon its experience to create a Search Engine Marketing strategy, like a pay per click campaign, built to maximize every dollar spent promoting their client. More often than not the years of experience more than make up for the higher initial costs.


To maximize your dollars spent, know your audience.

Successful advertising requires an understanding of your audience and what their wants are. This is vital to success no matter how much you spend. Even in a pay per click campaign, if you actually want to convert visitors to purchasers, pay attention to what your prospects buy, where they spend time, and what types of media they consume.

No Seriously, Tell Me What the Best Choice is.

I just explained that it doesn’t matter if… ok, fine. I see gray areas aren’t your thing. A choice that almost always sees substantial returns on its investment would be search engine marketing, namely, search engine optimization and pay per click services. Search engine marketing strategies have tiny initial investments and can substantially increase the amount of interaction and attention you’re getting from your market. When done by professionals you can typically expect to see a 3 to 1 return on every dollar put into search engine marketing. With the possibility of tripling your profit being open, you can understand why many pay the few extra dollars to make sure the job gets done right. pay per click advertising has the added bonus of only making you pay when someone actually interacts with your brand.

Can I Close With My Original Point Now? Thank You.

The truth is: the most cost effective advertising choice you can make, is to decide to learn about your audience. Everything after that is just about using that knowledge to its fullest advantage.

If you are interested in learning more about how the types of services available at MD Marketing Experts can boost the bottom line of your business, do not hesitate to reach out to us. Contact us today at 888-428-7999 to schedule a free consultation and complimentary website audit to discover how we can transform your business and increase your bottom line!

SEO for Doctors
SEO for Dcotors

SEO, which stands for search engine optimization, is when you optimize your website with certain keywords in order for your website to appear higher in search rankings on Google, Yahoo, and Bing. Most people are just going to look through the first few options, so that’s where you want to be. Here at MD Marketing Experts we help you reach those coveted positions. When you appear higher in the rankings, you get more traffic to your website and that will lead to more business for you!

Plastic surgery SEO is incredibly successful. We typically see a 3:1 ratio; every dollar our clients invest sees 3 dollars in net profit. As a leading healthcare marketing agency, we highly recommend SEO for your marketing strategies. SEO is only one of the many medical marketing services we offer. Our medical marketing agency takes good care of our clients; each client is seen as an individual and given the utmost attention.

SEO for doctors is only part of the custom plan we can implement for your marketing needs. We know that plastic surgeon SEO is critical to the success of your medical practice and we are here to give you all the tools you need.

We offer the most comprehensive website audits around and we can identify exactly what needs to be done in order for your website to be SEO friendly. If you want to dominate in online search engine results then contact us today for your free consultation along with a complimentary website audit. You want your website to generate you more clients and we can help you do that. Our business is to make your business grow! We can be reached at our office number 888-428-7999 or online by clicking here.

Why Is Content So Important When It Comes To Medical Marketing?

MD Marketing Experts is a medical marketing agency based in Queens, New York that knows how important marketing is for medical practices. There are many important aspects to marketing, like: design, social media presence, branding, SEO, etc. But all of these are made up of content. Content creation is the foundation for all marketing.

If you are located in the Tristate area, we can meet in person at our Flushing, New York location to talk about our medical marketing services. We also service clients nationally.

Before we create your content, we do an extensive amount of research. Thorough research is the only avenue to creating effective content. For any type of plastic surgery SEO, medical marketing service, plastic surgeon SEO, or SEO for doctors in general we know the keywords to use and the amount of content needed to reach your target patients. Before you know it, patients will be flooding in and you will be booked three months out.

After the research and content creation, we use that information to grow your other medical marketing needs. The content used in your medical practice website will be used across all marketing platforms to create a unified look for branding purposes. Everything will be clear, upfront, and professional.

Content is the core of all marketing needs. If you are searching for a healthcare marketing agency, we are your all in one solution. We do it all!

Don’t hesitate to contact us and find out what we can do for you. Your business is our business; we will do our absolute best to grow your medical practice. For all your medical marketing services, call us for your free consultation at 888-428-7999.

MD Marketing Experts: Where You Can Find All Your Marketing Needs in One Company

MD Marketing Experts is the best plastic surgeon SEO you can find in Queens, New York. MD Marketing Experts is a healthcare marketing agency that focuses on growing medical practices. MD Marketing Experts works with doctors in many ways, including: branding, business consulting, SEO (search engine optimization), PPC (pay-per-click), research and content, website design, graphic design, social media, photography, videography, and more.

So if you are a doctor looking to grow your practice or you have multiple people working on the above-mentioned areas, then you need MD Marketing Experts. You can get all your medical marketing services with us and we will grow your medical practice for you. As an all-in-one medical marketing agency in Flushing, New York we offer the most convenient services for all plastic surgeons and doctors.

Check out some of our testimonials here, you can see that our clients love having all of their SEO for doctors coming from one business. When MD Marketing Experts is doing all of your medical marketing for you, then everything has the same purpose, goal, and focus. You won’t have to worry about your social media presence, your branding staying the same across all borders, your SEO, your graphic designs matching, etc. We can handle every aspect of marketing for you. We make it convenient and easy for our clients to grow their business!

We work closely with our clients and we are always available for an email, call, or text. We want you to feel comfortable and able to reach out to us at any time for any reason at all.

If you are in need of plastic surgeon SEO or any kind of SEO for doctors or medical marketing services, MD Marketing Experts is here for you! Call us today at 888-428-7999!

Why Your Medical Clinic Needs SEO Professionals


There is no successful business in Queens, NY and elsewhere in today’s world that does not have an effective online presence. This is why several companies are deriving a chunk of their revenues from online traffic. As a health professional providing specialist services, SEO will help your business grow.

Most healthcare businesses across the country already realize that getting found online is key to capturing new leads. The process involved in establishing a reputable online presence is one that professional marketers understand and are able to provide the needed SEO for doctors.

Plastic surgery SEO has become important for people who require specialist services and are likely to go for the top ranking results whenever online search is conducted. They want to see the reputation online, user reviews, and evidence of the specialty claimed by the service provider.

Plastic surgery SEO will take into consideration such details as the professional expertise of the service provider, and also the target area of Flushing, NY. We service clients nationally, but can be seen for in-person meetings in the New York metro area.

Professional SEO firms understand that there is no one-fit-all approach when it comes to structuring a marketing plan for clients. Plastic surgery SEO will result from careful assemblage of data, expert analysis, and insight so that a tailor-made specification can meet the identified fundamental needs of your healthcare business.

It is essential that you recognize how important a web presence is for doctors in order to grow your business.Take the necessary steps today to secure an appointment with MD Marketing Experts and get your SEO for doctors and plastic surgery.

Why You Want SEO Specialists to Grow Your Practice


When you are a doctor, you are very busy with your primary occupation which is taking care of patients. For this reason, you do not have time to sort through, interview, hire and manage an internal team, who may or may not be the right fit for your business. The bottom line is that your company needs SEO, SEO stands for Search Engine Optimization. We are a company that wants to help you with your need of getting back to helping patients. We offer SEO for doctors; this means that you will be able to know that your site pops up at the top of a search when a person is looking a business such as yours. We are experts at choosing the right keywords to assist you with the process of getting your site to the top of the engines. SEO for doctors is very important as this is the way that your prospective clients will be able to find you on the web. In addition, to this being the way that they are able to find you, it is the way in which new patients learn about you and why they should contact you verse a competitor.

Do I Need SEO for Plastic Surgery?

SEO is critical for plastic surgery as it is the way that people are able to see the before and the after effect of what your work can do for them. If someone has been considering plastic surgery, this will be the thing that will make a huge difference for them while deciding which surgeon to contact. Quality SEO will typically show good results in 60-90 days. Expect a steadily increasing number of leads as results in search engines improve over time.

MD Marketing Experts is located in Flushing, New York and can be seen in person within the Tristate area. Contact us to schedule your free consultation today and see how SEO can boost your practices bottom line.