All posts in Pay-Per-Click

Three Essentials Of A Modern Medical Marketing Campaign
Three-Essentials-Of-A-Modern-Medical-Marketing-Campaign

Fifty years ago, when doctors and other professionals faced little competition and people rarely ventured outside their own cities for services, many physicians did little or no advertising. Even twenty-five years ago, when most people still let their fingers do the walking, a small Yellow Pages advertisement was more than enough for most professionals.

But even though it’s no longer 1967 or 1992, some medical marketing campaigns still have these same features.

The bottom line is that patients no longer come to you. Instead, you have to go to them. Here are a few simple ways to accomplish this objective.


PPC

A large number of Internet searchers do not look “below the fold,” just like many people don’t turn over the morning newspaper’s front page to see the rest of the headlines. So, if these people must scroll down to see your listing, you might as well not have an internet presence.

A pay-per-click campaign for doctors solves this dilemma. Your listing always appears at the very top of the SERP (search engine results page). And, unlike most other advertising mediums, you only pay when a searcher clicks on the link.

As a rule of thumb, PPC listings usually have a rather low click rate, but they have a much higher than normal conversion rate.

 

SEO

Search engine optimization basically takes the opposite approach. Although the organic listings on a SERP have lower conversion rates — because these searchers are looking for substantive content as opposed to the closest plastic surgeon who does breast reductions — these listings have very night click rates.

Authoritative and engaging content that’s also highly trustworthy is the best kind of SEO content. Typically, a blog is authoritative if the writer has a graduate degree, and “engaging” usually means that the content has some non-marketing value. A page is trustworthy if it has a “contact us” or other such link.

 

SMM

A large percentage of people look at social media reviews before they select a physician. Therefore, you need an active presence on Twitter, Facebook, and other social media sites. Moreover, you need to be mindful of your online reputation.

Inaccurate advertisements, such as a closed office or the wrong business hours, create negative feedback. Moreover, people with bad experiences will post about them. It’s relatively easy to contain the fallout, because people understand that other people occasionally have bad experiences. As long as you add a comment along the lines of “we’ve taken X action to correct this situation,” you are probably okay.

What Can Pay Per Click Advertising Do for Me?

You’ve probably been hearing the phrase Pay Per Click advertising or its equivalent acronym P.P.C. being thrown all over the place. Maybe you’ve heard this is how you can make more money, or perhaps a way for you to save on your current marketing budget? Well, we are here to help you get up to speed.

What is Pay Per Click Advertising?

Search engines like Google let businesses and individuals buy advertising listings in their search results. These show up next to the SEO based non-paid results. You pay every time a user clicks on the sponsored listing. Advertisements show when a keyword matches an advertiser’s keyword list, or when a site displays similar content.  Pay Per Click is ideal for generating quick visits to your site or product page, and generating valuable analytics. If you don’t convert those visits, you’ll be wasting your energy.

What are the Benefits of Pay Per Click Advertising?

The main selling point of Pay Per Click Advertising that you only pay when someone interacts with your brand.  With the right strategy, this nears the top of the list for cost-effectiveness. With the effective messaging you can convert a significant number of those contacts, quickly earning you back your investment and bringing in s greater profit.

Pay Per Click advertising also allows for the added benefit of providing you with valuable analytics. This is how you will best get to know your audience. This type of advertising allows you a wide range of feedback capable of describing who is interacting with your ad and how they are interacting with it. With the right analytics, you can see what is, and what isn’t working. This knowledge allows you to adjust your spending and strategies accordingly, ultimately maximizing and improving the effectiveness of your Pay Per Click marketing strategies over time.

How Do I Begin an Effective Pay Per Click Campaign?

Medical Marketing Agencies like MD Marketing Experts specialize in taking analytics and overall selling points and helping Medical businesses maximize every word and every dollar that reaches their audience for a massive return on investment. Same goes for nonmedical business and their equivalent marketers.

If you are interested in learning more about how the types of services available at MD Marketing Experts can boost the bottom line of your business, do not hesitate to reach out to us. Contact us today at 888-428-7999 to schedule a free consultation and complimentary website audit to discover how we can transform your business and increase your bottom line!

PPC for Doctors
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PPC, or pay-per-click, is when your advertisements are placed on search engine result pages and relevant websites to bring traffic back to your website. You only have to pay when people actually click on that advertisement. PPC can be one of the most effective advertisement tools for plastic surgeons.

As a healthcare marketing agency we will place your advertisements on major search engines and specialty sites. Our medical marketing agency will always be monitoring the advertisements to determine which advertisements receive more clicks and in turn are leading to more business for you.

PPC is only one aspect among our medical marketing services. We will also add SEO keywords to maximize your exposure online. With the combination of SEO and PPC marketing you are sure to rise to the top rankings of Google, Yahoo, and Bing.

Online research is the number one resource used by people to look for products and services. You need to make sure that people can find you online through all the search engines. PPC is one of the most cost effective medical marketing strategies. PPC for doctors could mean the difference in not enough patients to being booked 3+ months out.

Plastic surgery PPC is essential for your success. You need experts in the medical marketing services field. We are MD Marketing Experts; let us help you grow your business. We want you to be booked to the max!

If you want to capture more leads, track true conversions, and optimize your campaign with PPC for doctors then you need to contact us for your free consultation today. We provide expert service from dedicated agents backed by team of experts. Grow your medical practice with us. Call now at 888-428-7999.

The Importance of PPC for Doctors

 

It’s true; the Internet has completely changed the way consumers search for and utilize products and services, so much so that an effective marketing campaign mustn’t take the web for granted. In fact, online search is now the top resource as rated by consumers to look for local products and services. One of the most efficient ways to do so is through pay-per-click “PPC” advertising.

What is PPC exactly? In any modern Internet search engine, ads linking to your physician or plastic surgeon website appear in the results pages in order to bring the most traffic to your site. The pay-per-click name explains the service: you only pay when a potential customer clicks on your ad, which in turn gives PPC marketing strategies an advantage over more antiquated, non-performance based advertising. With thousands of local consumers searching for medical services, we help convert their interest into concrete results and new patients. The experienced consultants at MD Marketing Experts have the ability to monitor which keywords and which channels (Google, Bing, Yahoo, etc.) bring in the most traffic, in the form of calls and emails, and allow us to maximize results while staying within your budget.

However, MD Marketing Experts, as a holistic marketing company, doesn’t stop there. Once potential clients land on your practice’s website thanks to your PPC marketing campaign, it’s paramount to make their experience a satisfying one. Clients search through numerous websites when searching for the ideal company and a physician’s website that is well designed, functional and contains easily accessed information will attract them most. As such, it’s important that your website is built my people with ample experience in the medical marketing industry.

To make your online presence work for you, contact us online or by calling 888-428-7999 today for a free consultation.

SEO and PPC for Doctors and Plastic Surgeons

Every day millions of people go to Google and search a variety of things. When they do,they are usually searching for very specific information. However, studies have found that people don’t like searching too hard. Did you know that nearly 90 percent of people who search something on Google never leave past the first page? They would actually rather re-google something by typing in a more specific search field than click that “next page” link. Additionally, a majority of those people only actually pay attention to the first three links provided to them. Most of the time they don’t even go down to the bottom of the first page! This is where SEO for doctors and PPC for doctors can be a real game changer.

With this new information it should be apparent that your practice needs to be on the first page of a related Google search, because if not, then you’re losing massive amounts of money. Not only that, but you’re losing the authority in your community that you’ve worked so hard to gain. At MD Marketing Experts we know how important internet marketing is, which is why we strive to provide you with high quality SEO for doctors and PPC for doctors. With a higher ranking in Google search, you’ll find that new customers will be continually driven to your practice, and your bottom line will increase like never before.

Why PPC For Doctors Critical For Success

MD Marketing Experts not only provides an impeccable plastic surgeon SEO and search engine optimization for other medical professionals, but we also provide effective pay per click advertisements. Simply, pay-per-click (PPC) is the advertisements that are shown on Google’s searches, and PPC for doctors could be one of the most effective marketing strategies available. We have extensive experience providing our customers with the most effective PPC for doctors available, and our clients continually trust us to increase their practices’ visibility. In the medical profession, getting a new customer means having them for a long period of time, as people generally do not switch doctors very often, which means it’s absolutely vital your practice has a dedicated marketing team attracting, gathering, and maintaining clients.

Contact Us To Learn More About SEO For Doctors and More!

MD Marketing Experts is your all in one shop for plastic surgeon SEO, SEO for doctors, and PPC for doctors. You will be put in touch with a personal account manager who will take the time to understand you and your practice. With our extensive healthcare, sales, and medical marketing knowledge we can provide all the solutions to increase your bottom line. We want to take your practice to the next level, so give MD Marketing Experts a call at 888-428-7999 now. We’re excited to work with you!

How PPC Marketing Can Complement an SEO Campaign

If you are a medical professional who runs his or her own practice, you know how important it is to get patients to enter your door. You’re already paying for overhead, such as the cost of utilities, maybe rental cost for the space, and the salaries of your staff. You’ll also want to recover the investment you made into equipment and other costs, as soon as possible. If your clinic is empty for a given period of time, that’s a lost opportunity to increase revenue.

In today’s world, however, it isn’t enough to promote and market your clinic using traditional media. Aside from the fact that newspaper, television and radio space can be costly, consumers are increasingly looking online for information. That includes information on where they can find a conveniently accessible medical professional. You’ve probably done quick Google searches on your mobile device or laptop for the nearest Italian restaurant or for a well-reviewed hotel. You can expect that people with medical issues are also doing the same to find a doctor to consult with.

That’s why it’s absolutely crucial to have an online presence. It isn’t enough to just have a website and social media pages, however. When patients run a search on Google, or on some other search engine, your website needs to appear in one of the first results for relevant keywords. If you don’t appear near the top of the results, it’s almost as if your clinic is invisible. On the other hand, if your website does rank well for important keywords, then you can expect a lot of additional motivated visitors to your site.

SEO, or search engine optimization, is the process of making it more likely for your website to appear in the results for your keywords. So for example, if you run an obstetrics and gynecology group clinic, you’ll want your website to rank highly for keywords such “ob-gyne” coupled with the name of your city or town. SEO optimization takes place by making certain design choices on your own website, while also looking to external sources for ways to increase the search engine weight of your site, in the eyes of Google, Yahoo, Bing and the like.

However, an SEO campaign may need to be complemented by an accompanying PPC marketing campaign. PPC stands for Pay Per Click. It’s important to understand how PPC marketing fills in some of the gaps that may exist in an SEO effort. The main thing to keep in mind is that SEO takes time. It’s important to make sure than an SEO campaign aimed at raising the rank or weight of your site is not too rapid or aggressive. This is because Google may very well discount or even penalize an SEO campaign which deviates too strongly from the way in which websites naturally gain links and votes from other sites.

So SEO will not result in an instant boost to your website’s ranking. This is where a PPC marketing campaign can play a much needed role. PPC allows you to place advertisements for your site at the top or prominent areas of search engine results, for your keywords. You can do this quickly, with no accompanying SEO penalty. So this can be a huge advantage if you want to jumpstart the effort to bring in visitors to your clinic as soon as possible. PPC offers other advantages such as the ability to run comparative tests on the landing pages of your site, better information on which keywords are important, and so on. But the main advantage really is that PPC can bring in results more immediately than SEO alone.

The Basics of Pay Per Click Marketing

PPC or Pay Per Click Marketing is paid advertising that is offered by search engines like Google and Bing/MSN and others. PPC Marketing is a quick way to get exposure and generate revenue by getting more potential clients or customers to your website or landing pages. And while this all sounds really great, there are some basics that need to be followed as well as some more advanced techniques in order to become successful at PPC Marketing.

Bidding

Pay Per Click Marketing is an advertising platform in which you pay or bid on certain keywords that pertain to your business. The one thing to keep in mind is that other businesses like yours are also going to be bidding on certain keywords and phrases and in most cases the same keywords as you. This is going to cause an increase in the cost of bidding on that keyword. So it is important that you know exactly what you are doing or you could end up spending a lot of money getting your ads to the top. There are two different things to consider in PPC Marketing. Ad impressions are how many times your ad is shown for that particular keyword when a searcher is looking for something. When PPC ads are clicked, the advertiser pays a certain amount for that click. Depending on what your niche or type of business you have, you could pay anywhere from 50 cents to even $25 per click as some lawyers or attorneys will gladly spend to gain another potential client. In cases like this you need to have someone that really knows Pay Per Click Marketing.

Keyword Research

Keyword research is very important in PPC Marketing because you need to know the keywords or key phrases that searchers are using to find what they are looking for. Knowing the difference in the types of keyword match types is important too. There are three main keyword match types and they are; broad match, phrase match, and exact match. Broad matching keywords will allow that keyword to show up in almost any type of search query for that keyword. Broad matching keywords can be costly so it is best to not use this match type. Phrase match means that the keyword must show up in the exact word order that your keyword is in. Exact match means that your ad is only triggered if the search query is matched exactly to your ad.

Ad Copy

Once you have your keyword research done, your ads with your text are the next important thing to consider. If you do not have ads that are going to gain attention and get people to click on them, you are going to waste your advertising budget. It is important to also split test keywords and different ads to see which ad will outperform the other. PPC Marketing should always involve heavy testing of all ads to get the highest performing ad. Testing never stops and your ads should constantly evolve.

Landing Pages

And lastly, your website and your landing page should be optimized in a way that when a searcher does click on your ads, your website or landing pages take over and do the rest of the job for you in gaining a potential customer or client.

How Can PPC Complement Your Marketing Strategy?
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With the stiff competition in the internet, it is very important to rely on different effective methods of bringing your website to the top of search engine results page (SERP). In the past, internet marketers relied more on the search engine optimization (SEO) strategies to rank their websites using organic search. Although this is one proven method, relying on SEO techniques alone may take months before you actually see your website in the first three pages of search results.

Pay-per-click (PPC) offers a more direct, progressive, and effective means of making your website land in the first page of SERP. You might not just be familiar with the term, but you surely see PPC ads every time you do a search. These are the ads displayed on the uppermost part of search results as well as those on the right-hand side.

What are the Benefits of Using PPC?

PPC allows your website to rank high in search engine results in a very short period of time. By using the right keywords and effective adverts, your website can jump well ahead of the competition. Remember, internet users do not go farther than the third page of search results. Having your website on the first page will increase the possibility of your site being visited.

Secondly, PPC ads are more targeted. It means that the traffic that you will generate are more likely to avail of your product or service because they know what they are looking for and they are just searching for providers.

Thirdly, PPC campaigns can be monitored. There are different tools that you can use to determine whether the site visit resulted to a sale. Even if you don’t convert, you will also know where your visitor went after browsing your website and if s/he made a purchase in other sites. This information is vital in fine-tuning your ad campaign and the products and services that you offer.

Lastly, PPC allows you to see the fruits of your investment. Because you are paying top dollar when bidding for keywords, you will immediately know if the investment you made gives you something in return. It will help you decide whether to expand your campaign or cut your losses before your investment becomes a financial drain.

What You Need to Know to Run an Effective PPC Campaign

1.)  Know what you want to achieve. This will help streamline your overall campaign. If you’re goal is to convert visitors to customers, all other steps you will take will have this goal in mind.

2.)  Know how much you are willing to spend. Remember that you are going to pay for each click that your ad campaign generates. If your goal is to attract a thousand visitors per day, then you have to be prepared to pay the cost of 1,000 guests clicking your ads.

3.)  Know which keywords in your niche are most effective. Keywords must not only be related to what you are marketing, they must also generate a good ROI for you.

4.) Know the art of creating an effective headline. It is not enough that you have your ads on the first page of SERP. Your copy must entice readers to click the link to your website.

5.)  Know how your business is doing. Always do market research and study the results of your campaign. Always be on top of your game to make sure that you maximize on high-ROI investments and get rid of those that aren’t working.

What Can MD Marketing Experts Do For Your Medical Practice?

MD Marketing Experts is a medical advertising agency that specializes in helping medical professionals get their websites in the top rankings in search engines like Google. With search engine optimization as tricky as ever, you need a staff of medical marketing professionals that know exactly what they are doing to get your business websites ranked using your specific keywords. Some examples of keywords that should be optimized could be a dental website that specializes in tooth replacement or crowns. Our experts would take those keywords and optimize your website so that anyone looking for the services you offer would find you in the top results. People want instant results and do not want to spend a lot of time wading through search results to find what they need. We help your business get found online.

So how important is it to be on the top?
In search marketing the difference between a first page ranking (where your business shows up on the first page of search results) and the second page of results can be huge. And with Google search giving better results year after year, people are finding exactly what they need on the first page and even sometimes in the first 2-3 links that are displayed for their query. About 85% of all listings that show up on the first page in search results are organic. This means that the owner of the website is not paying to get higher rankings in the results page. You only see about 15% of paid search listings and as always, studies show that a searcher will always click on the organic links before the paid links. About 55% of search engine results have ads.

So what does all this mean?
When search results are displayed, a whopping 53% of searchers always go to the top result on the first page while the second page gets only 15% of attention of searchers. And it goes down from there with the third page getting 9% action, the fourth only 6% and down to the 5th page of results getting only 4% of the action.

The vast majority of listings in the search engine results page are organic with the majority of searchers clicking on those links in the first page listing. With all this in mind, it is crucial that you have a partner that does marketing for physicians on your side that can monitor the results and do a complete analysis. Our doctor website designs are proven to be effective in marketing healthcare practices. Search engine algorithms are constantly changing and if you don’t have a team of medical marketing specialists to keep you on top, you could end up on the second, third, or even 5th page of results where no one will find you.

MD Marketing Experts is a full-service healthcare ad agency for your medical practice. We get to know all the ins and outs of your business. You’ll get constant communication with follow ups and straight forward pricing with no hidden surprises. It’s a personalized service like no other SEO marketing company offers. MD Marketing Experts focus only on the medical and health industry and that gives an advantage over the other guys that will do SEO for anyone regardless of the business. Our medical marketing consultants are highly focused on your industry’s needs.

So don’t waste any more time or money on large firms that don’t even take the time to learn more than your credit card number. Let MD Marketing Experts be a partner in your future success. Contact us today at 888-428-7999 for a free consultation!