With the stiff competition in the internet, it is very important to rely on different effective methods of bringing your website to the top of search engine results page (SERP). In the past, internet marketers relied more on the search engine optimization (SEO) strategies to rank their websites using organic search. Although this is one proven method, relying on SEO techniques alone may take months before you actually see your website in the first three pages of search results.
Pay-per-click (PPC) offers a more direct, progressive, and effective means of making your website land in the first page of SERP. You might not just be familiar with the term, but you surely see PPC ads every time you do a search. These are the ads displayed on the uppermost part of search results as well as those on the right-hand side.
What are the Benefits of Using PPC?
PPC allows your website to rank high in search engine results in a very short period of time. By using the right keywords and effective adverts, your website can jump well ahead of the competition. Remember, internet users do not go farther than the third page of search results. Having your website on the first page will increase the possibility of your site being visited.
Secondly, PPC ads are more targeted. It means that the traffic that you will generate are more likely to avail of your product or service because they know what they are looking for and they are just searching for providers.
Thirdly, PPC campaigns can be monitored. There are different tools that you can use to determine whether the site visit resulted to a sale. Even if you don’t convert, you will also know where your visitor went after browsing your website and if s/he made a purchase in other sites. This information is vital in fine-tuning your ad campaign and the products and services that you offer.
Lastly, PPC allows you to see the fruits of your investment. Because you are paying top dollar when bidding for keywords, you will immediately know if the investment you made gives you something in return. It will help you decide whether to expand your campaign or cut your losses before your investment becomes a financial drain.
What You Need to Know to Run an Effective PPC Campaign
1.) Know what you want to achieve. This will help streamline your overall campaign. If you’re goal is to convert visitors to customers, all other steps you will take will have this goal in mind.
2.) Know how much you are willing to spend. Remember that you are going to pay for each click that your ad campaign generates. If your goal is to attract a thousand visitors per day, then you have to be prepared to pay the cost of 1,000 guests clicking your ads.
3.) Know which keywords in your niche are most effective. Keywords must not only be related to what you are marketing, they must also generate a good ROI for you.
4.) Know the art of creating an effective headline. It is not enough that you have your ads on the first page of SERP. Your copy must entice readers to click the link to your website.
5.) Know how your business is doing. Always do market research and study the results of your campaign. Always be on top of your game to make sure that you maximize on high-ROI investments and get rid of those that aren’t working.