Frequent blog posts are the best way, outside of a pay per click (PPC) campaign for doctors, to increase web traffic. However, it is not always easy to come up with eighteen or twenty original topics in a month. This exercise is a vital one, because Google harshly punishes websites that duplicate content.
So, to help you avoid a prolonged stare at a blank document while waiting for inspiration to strike at random, here are a few topic suggestions.
Yes, the content must be original, but there is a difference between original content and original ideas. Avoid the former, but do not be afraid to do the latter.
Recycling topic areas is especially a good idea for doctors, because for example, if you have a pain management clinic, searchers will probably only be interested in blogs about pain management.
Pay special attention to the blog library page on your website. Do not duplicate topics on the first page, because casual searchers may think that you have nothing new to say. Instead, go to the first two or three topics on the next page, and consider writing another post that updates or supplements the prior one.
In the News
Selecting a new story, summarizing it, and then delving into the issues that the story raises is usually a good idea as well. Such an approach not only keeps topics reasonably fresh, but also adds content to the blog. Typically, in the news blogs do very well for Search Engine Optimization (SEO) purposes for a few days or weeks and then their value diminishes significantly, especially if the embedded links go dark. That often happens with news stories.
In terms of search volume, these blogs usually remain relatively flat, with no upfront spike and no cliff-like dropoff. List blogs, such as “5 Random Thoughts That Popped Into My Head This Morning,” usually do well. The headlines are catchy, they lay out a clear roadmap for the reader, and they help build authority.
Google AdWords is a good and inexpensive way to find out what people are looking for on the web, and therefore what evergreen topics your blog should include.
Successful medical marketing largely depends on an effective blog. For a free consultation, contact us online or call 888-428-7999.