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MSLs Share Marketing Load For Pharma Companies
2nd Lt. Amy Noworatzky, clinical nurse, 99th Inpatient Squadron, speaks to a patient on the phone to begin inpatient processing Feb. 21st, 2012 at the Mike O'Callaghan Federal Medical Center, Nellis Air Force Base, Nev. Noworatzky was one of three outstanding performers coined by the Inspector General team during the Health Services Inspection Feb. 17th. (U.S. Air Force photo by Senior Airman Brett Clashman)

In many companies, Medical Science Liaisons now fulfil a marketing role in addition to their traditional chores. What does this development mean for medical marketing?

 

Traditionally, MSLs bridged the technical gap between research and sales. After R&D developed a new drug, the MSLs explained its technical specifications to the sales force, empowering them to do their jobs. Medical Science Liaisons also served as a resource for the sales force. But today’s patients are much more sophisticated, because they not only demand more information about a new drug, but they also share their experiences online. At the same time, doctors have less time than ever, so they need to digest drug information in snippets as opposed to sales-y diatribes.

 

“People expect a high level of scientific integrity,” explained Astellas SVP Shontelle Dodson, who is the company’s head of medical affairs in North America.

 

Why Content Matters

 

The days of the micro-blogs — short posts stuffed full of keywords and mainly devoted to marketing — are over. Just like today’s patients expect detailed information about the drugs they take, they also expect quality content that has value other than marketing. That value usually comes from one of two sources:

 

  • Industry News: This post is an example of an industry news blog. Taking a news story and then discussing its medical implications is a great way to communicate with your audience in a format that’s familiar to them.
  • Evergreen Blogs: List blogs are good (“Seven Reasons for Whatever”) as long as they add value and aren’t just marketing. How-to SEO blogs (“Understanding the Risks of Plastic Surgery) work well too, as long as they contain some marketing elements.

 

Posting good content that has value for the reader is one of the best things you can do for medical marketing SEO.

 

Posting Frequency

 

The above story touched on another element of medical marketing services, viz, posting frequency.

 

Sixteen blogs a month will result in about a 300 percent increase in your web traffic. That means sixteen quality posts a month, and many doctors simply do not have that kind of time to devote to blogging.

 

A good SEO writer can speak for you by mimicking your voice and blogging about the topics which matter to your patients and potential patients.

 

Successful medical marketing depends on a good overall SEO strategy. For a free consultation, contact us online or call 888-428-7999.

Three Essentials Of A Modern Medical Marketing Campaign
Three-Essentials-Of-A-Modern-Medical-Marketing-Campaign

Fifty years ago, when doctors and other professionals faced little competition and people rarely ventured outside their own cities for services, many physicians did little or no advertising. Even twenty-five years ago, when most people still let their fingers do the walking, a small Yellow Pages advertisement was more than enough for most professionals.

But even though it’s no longer 1967 or 1992, some medical marketing campaigns still have these same features.

The bottom line is that patients no longer come to you. Instead, you have to go to them. Here are a few simple ways to accomplish this objective.


PPC

A large number of Internet searchers do not look “below the fold,” just like many people don’t turn over the morning newspaper’s front page to see the rest of the headlines. So, if these people must scroll down to see your listing, you might as well not have an internet presence.

A pay-per-click campaign for doctors solves this dilemma. Your listing always appears at the very top of the SERP (search engine results page). And, unlike most other advertising mediums, you only pay when a searcher clicks on the link.

As a rule of thumb, PPC listings usually have a rather low click rate, but they have a much higher than normal conversion rate.

 

SEO

Search engine optimization basically takes the opposite approach. Although the organic listings on a SERP have lower conversion rates — because these searchers are looking for substantive content as opposed to the closest plastic surgeon who does breast reductions — these listings have very night click rates.

Authoritative and engaging content that’s also highly trustworthy is the best kind of SEO content. Typically, a blog is authoritative if the writer has a graduate degree, and “engaging” usually means that the content has some non-marketing value. A page is trustworthy if it has a “contact us” or other such link.

 

SMM

A large percentage of people look at social media reviews before they select a physician. Therefore, you need an active presence on Twitter, Facebook, and other social media sites. Moreover, you need to be mindful of your online reputation.

Inaccurate advertisements, such as a closed office or the wrong business hours, create negative feedback. Moreover, people with bad experiences will post about them. It’s relatively easy to contain the fallout, because people understand that other people occasionally have bad experiences. As long as you add a comment along the lines of “we’ve taken X action to correct this situation,” you are probably okay.

Blog Topic Areas For Physicians
blog-for-Physicans-MDME

Frequent blog posts are the best way, outside of a pay per click (PPC) campaign for doctors, to increase web traffic. However, it is not always easy to come up with eighteen or twenty original topics in a month. This exercise is a vital one, because Google harshly punishes websites that duplicate content.

 

So, to help you avoid a prolonged stare at a blank document while waiting for inspiration to strike at random, here are a few topic suggestions.

 

Recycle

 

Yes, the content must be original, but there is a difference between original content and original ideas. Avoid the former, but do not be afraid to do the latter.

 

Recycling topic areas is especially a good idea for doctors, because for example, if you have a pain management clinic, searchers will probably only be interested in blogs about pain management.

 

Pay special attention to the blog library page on your website. Do not duplicate topics on the first page, because casual searchers may think that you have nothing new to say. Instead, go to the first two or three topics on the next page, and consider writing another post that updates or supplements the prior one.

 

In the News

 

Selecting a new story, summarizing it, and then delving into the issues that the story raises is usually a good idea as well. Such an approach not only keeps topics reasonably fresh, but also adds content to the blog. Typically, in the news blogs do very well for Search Engine Optimization (SEO) purposes for a few days or weeks and then their value diminishes significantly, especially if the embedded links go dark. That often happens with news stories.

 

Evergreen

 

In terms of search volume, these blogs usually remain relatively flat, with no upfront spike and no cliff-like dropoff. List blogs, such as “5 Random Thoughts That Popped Into My Head This Morning,” usually do well. The headlines are catchy, they lay out a clear roadmap for the reader, and they help build authority.

 

Google AdWords is a good and inexpensive way to find out what people are looking for on the web, and therefore what evergreen topics your blog should include.

 

Successful medical marketing largely depends on an effective blog. For a free consultation, contact us online or call 888-428-7999.

Social Media Marketing For Physicians
MD marketing Experts Social media

There is a vigorous debate among doctors and SEO professionals as to whether social media marketing is essential for a practice’s profitability, a complete and utter waste of time, or somewhere in between. Truth be told, there is considerable support for almost any position on this spectrum.

As in many areas of life, the “somewhere in between” response is probably the correct one.

Much of SMM depends on the type of practice. If most of your patients have been coming for more than about five years and you have little room for new patients, social media marketing should probably be limited, to avoid bringing in new business and new inquiries that you quite frankly do not have the time to handle. In these rare cases, a limited campaign that focuses on very high quality content is probably best, because your patients still expect to find you on social media.

However, if you are new to the area or are offering a new service, thoughtful and aggressive SMM could be just what you need to get your message out and expand your practice.

 

SMM Campaign Elements

Most doctors do not utilize social media, so now is an excellent time to launch a concerted medical marketing campaign.

  • Photos: People are much more likely to read the text if there is a relevant photo attached. Consider investing in a Shutterstock or other account.
  • High Quality Content: People expect their doctors to use highly technical words and phrases, but at the same time, they also expect physicians to explain these terms in ways that they can understand, perhaps by analogy or example.
  • Frequent LinkedIn Posts: This social media site is a great place to get referral business, so posts should have more of a clinical, B2B tone.
  • Join the Conversation: A thoughtful comment or Tweet is almost like the 21st-century equivalent of being an expert panelist on a TV talk show.

To keep the conversation going, ask lots of questions. You’ll get accurate feedback, and you’ll also demonstrate an interest in your patient’s lives.

No matter what platform you use, be sure all your content conforms to the EAT standard, as it should be engaging, authoritative, and trustworthy (there is a way that a reader can contact you directly).

At MD Marketing Experts, we help doctors broadcast their message, attract new patients, and retain the ones they have. For a free consultation, contact us online or call 888-428-7999.

 

Common Medical Marketing Mistakes and How to Avoid Them

Medical marketing is like an exact science. It is a more challenging field than the others because it involves marketing a wide range of highly regulated services and not physical products. Success in digital marketing is very possible when you angle correctly and you target the right audience. However, for you to achieve these, you must avoid the following mistakes made by most of the digital marketers in this field:

Lack of defined campaign aims

Successful medical marketing must have clearly defined campaign goals. Having campaign aims allows you to track your efforts and know if what you are doing is working or note. Such campaign goals can include measurable actions such as number of signups, form completions, and phone call inquiring about a particular service.

Not having patient-centric mentality

Most of the digital marketers involved with medical marketing usually fail to put themselves in the position of the patients when they are creating campaigns. As a result, the campaigns fail to relate to the target audience and this makes their investment worthless in the long run.

Reaching out to the wrong audience

It is possible for the medical marketer to have very nice campaigns with great content but still fail to convert because they are placed before the wrong eyeballs. It is important to get the ideal patient demographic and the good news is that there are several tools to help you nail the demographics right.

Failing to perform split testing

Just like in any other niche, A/B testing is very important in discovering the winning campaigns and those that ought to be killed. Most people in healthcare marketing, however, fail to run small tests to identify the winners before going full scale. They end up wasting their advertising dollars with very dismal results.

For quality and effective healthcare marketing solutions, contact MD Marketing Experts at 888-428-7999. This is the place to be when you need to get the most from your medical practice through digital marketing.

Plastic Surgery SEO Services
Plastic-Surgery-SEO-Services

Plastic surgery SEO is an awesome approach that plastic surgeons can use to get more exposure for their practice, earning more clients in the process. When done in the correct manner, it becomes an awesome tool for gathering new contacts from search engine like Google, and this is very instrumental for the overall growth of the surgeon’s practice.

Additionally, the 300% ROI realized from plastic surgery SEO services is enticing enough to make every plastic surgeon keen on growing their profession consider this medical marketing service. Presented below are tips and strategies which plastic surgeons can use to get their SEO moving towards the right direction-:

Get listed on medical directories

The first search engine marketing tip for plastic surgeons is to get listed on the medical directories. Since such directories are closely related to plastic surgery, the search engines will value the citations that come from such sources and this, coupled with the high quality backlinks from the directories, is likely to improve the surgeon’s rankings in the search engines, leading to more traffic to the website.

Have a good social media presence

No form of medical marketing services will ever exclude social media marketing. To begin with, social signals are crucial for search engine rankings because they imply that the surgeon must be sharing useful and quality content with their followers and since Google is all about quality content, the rewards will be improved search engine ranking. Secondly, most people spend a considerable amount of their time in the social sites, and thus it is a good place for surgeon to share and interact with potential clients.

Produce useful and informative content

As long as plastic surgery SEO is concerned, content will remain to be king. It is imperative to share various forms of targeted content in the website. This content can be in form of informative articles, info graphics, or educational blog posts. The content should be well optimized for the search engines so that it can attract the right target audience to the website. As the number of visitors in the website increases, the search engines will reward with improved rankings.

For quality, affordable and reliable plastic surgery SEO services, contact MD Marketing experts now. We are a healthcare marketing agency dedicated to helping healthcare practitioners grow their businesses through effective internet marketing. Call us today at 888-428-7999 for free consultation.

4 Key Benefits of SEO for Doctors
SEO for Doctors

It is the desire of every business to have an endless flow of traffic from the search engines to their websites. One of the timeless ways of achieving this is by properly optimizing the websites so that they can rank highly in the search engines and get a lot of exposure, ultimately sucking in traffic to the website. If you are in the medical field and you think that SEO is only for online based business, the following are some of the benefits of SEO for doctors that you have been missing-:

Get new clients and grow your practice

SEO for doctors will make your website rank high in the search engine thus making you be found easily by potential clients. When you rank highly in this manner, you will have endless stream of traffic to your website which will be crucial in taking your practice to the next level.

Better Return on investment

Unlike other medical marketing services such as PPC for doctors, SEO has the highest returns on investment in the medical marketing field. It is possible to achieve returns in the ratio of 3:1, implying that for every dollar you invest in SEO marketing for doctors, you will get back three. This is not only cost effective, but also sustainable in the long run.

Mobile friendly websites

Through SEO for doctors, you will have mobile friendly websites, thus making it easy for current and potential clients to find your website when using mobile mobile devices.  And since the number of people accessing the internet via mobile devices is bigger than desktop users, you will get further exposure to the mobile traffic, leading to more clients for your business.

Beat competition

Most doctors are still not aware of the impacts of SEO marketing for the growth of their businesses. Before they wake up and realize, you will be miles ahead and it may not be possible for them to catch up with you in terms of the number of clients and overall growth.

Contact MD Marketing Experts today at 888-428-7999 for free consultation if you are interested in taking your medical practice a notch higher through search engine optimization.

What Can Pay Per Click Advertising Do for Me?

You’ve probably been hearing the phrase Pay Per Click advertising or its equivalent acronym P.P.C. being thrown all over the place. Maybe you’ve heard this is how you can make more money, or perhaps a way for you to save on your current marketing budget? Well, we are here to help you get up to speed.

What is Pay Per Click Advertising?

Search engines like Google let businesses and individuals buy advertising listings in their search results. These show up next to the SEO based non-paid results. You pay every time a user clicks on the sponsored listing. Advertisements show when a keyword matches an advertiser’s keyword list, or when a site displays similar content.  Pay Per Click is ideal for generating quick visits to your site or product page, and generating valuable analytics. If you don’t convert those visits, you’ll be wasting your energy.

What are the Benefits of Pay Per Click Advertising?

The main selling point of Pay Per Click Advertising that you only pay when someone interacts with your brand.  With the right strategy, this nears the top of the list for cost-effectiveness. With the effective messaging you can convert a significant number of those contacts, quickly earning you back your investment and bringing in s greater profit.

Pay Per Click advertising also allows for the added benefit of providing you with valuable analytics. This is how you will best get to know your audience. This type of advertising allows you a wide range of feedback capable of describing who is interacting with your ad and how they are interacting with it. With the right analytics, you can see what is, and what isn’t working. This knowledge allows you to adjust your spending and strategies accordingly, ultimately maximizing and improving the effectiveness of your Pay Per Click marketing strategies over time.

How Do I Begin an Effective Pay Per Click Campaign?

Medical Marketing Agencies like MD Marketing Experts specialize in taking analytics and overall selling points and helping Medical businesses maximize every word and every dollar that reaches their audience for a massive return on investment. Same goes for nonmedical business and their equivalent marketers.

If you are interested in learning more about how the types of services available at MD Marketing Experts can boost the bottom line of your business, do not hesitate to reach out to us. Contact us today at 888-428-7999 to schedule a free consultation and complimentary website audit to discover how we can transform your business and increase your bottom line!

What is the Most Cost Effective Advertising Choice?

The truth is that no one advertising option will work the best for every product in every industry, no matter how much you spend. A good working strategy requires you do your research and find a clever way to break through the noise. A better question to ask would be “What is the most cost-effective strategy for my business?” For example, if you work in the medical field you need to focus on strategies and messaging that has been proven to work for that market. Knowing what the best practices are for boosting SEO for doctors, or where possible patients are looking to purchase a service can be a full-time job itself. Many businesses opt to hire professionals with experience making money for companies in similar fields, in this case, a medical marketing Agency would draw upon its experience to create a Search Engine Marketing strategy, like a pay per click campaign, built to maximize every dollar spent promoting their client. More often than not the years of experience more than make up for the higher initial costs.

Pro-tip:

To maximize your dollars spent, know your audience.

Successful advertising requires an understanding of your audience and what their wants are. This is vital to success no matter how much you spend. Even in a pay per click campaign, if you actually want to convert visitors to purchasers, pay attention to what your prospects buy, where they spend time, and what types of media they consume.

No Seriously, Tell Me What the Best Choice is.

I just explained that it doesn’t matter if… ok, fine. I see gray areas aren’t your thing. A choice that almost always sees substantial returns on its investment would be search engine marketing, namely, search engine optimization and pay per click services. Search engine marketing strategies have tiny initial investments and can substantially increase the amount of interaction and attention you’re getting from your market. When done by professionals you can typically expect to see a 3 to 1 return on every dollar put into search engine marketing. With the possibility of tripling your profit being open, you can understand why many pay the few extra dollars to make sure the job gets done right. pay per click advertising has the added bonus of only making you pay when someone actually interacts with your brand.

Can I Close With My Original Point Now? Thank You.

The truth is: the most cost effective advertising choice you can make, is to decide to learn about your audience. Everything after that is just about using that knowledge to its fullest advantage.

If you are interested in learning more about how the types of services available at MD Marketing Experts can boost the bottom line of your business, do not hesitate to reach out to us. Contact us today at 888-428-7999 to schedule a free consultation and complimentary website audit to discover how we can transform your business and increase your bottom line!

SEO for Doctors

SEO, which stands for search engine optimization, is when you optimize your website with certain keywords in order for your website to appear higher in search rankings on Google, Yahoo, and Bing. Most people are just going to look through the first few options, so that’s where you want to be. Here at MD Marketing Experts we help you reach those coveted positions. When you appear higher in the rankings, you get more traffic to your website and that will lead to more business for you!

Plastic surgery SEO is incredibly successful. We typically see a 3:1 ratio; every dollar our clients invest sees 3 dollars in net profit. As a leading healthcare marketing agency, we highly recommend SEO for your marketing strategies. SEO is only one of the many medical marketing services we offer. Our medical marketing agency takes good care of our clients; each client is seen as an individual and given the utmost attention.

SEO for doctors is only part of the custom plan we can implement for your marketing needs. We know that plastic surgeon SEO is critical to the success of your medical practice and we are here to give you all the tools you need.

We offer the most comprehensive website audits around and we can identify exactly what needs to be done in order for your website to be SEO friendly. If you want to dominate in online search engine results then contact us today for your free consultation along with a complimentary website audit. You want your website to generate you more clients and we can help you do that. Our business is to make your business grow! We can be reached at our office number 888-428-7999 or online by clicking here.

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