Website Design

HEALTHCARE WEBSITE DESIGN

Would you go to a doctor whose office looks run-down on the outside, and is cluttered and falling apart on the inside? Absolutely not. The same goes for websites – think of your website as your virtual office in a neighborhood full of other doctors’ virtual offices.

Potential clients will visit many websites before deciding on who to contact. Let’s make that an easy decision by making your website the best in the industry. MD Marketing Experts can take care of everything, including but not limited to logo creation, graphic art, programming, and overall design – we do it all. We make sure your healthcare practice looks sophisticated and professional. Couple that with our marketing services and you’ll have a recipe for successful business growth!

HEALTH AND MEDICAL WEBSITE DESIGN SAMPLES

OUR DOCTOR & PLASTIC SURGERY WEBSITES DESIGN PROCESS

Website development companies usually start by talking about how your site will look, spending a lot of time talking about design. We focus on how your site will market your healthcare or plastic surgery practice where trust and professionalism is paramount. We address key important issues. What should the messaging be? How can you build trust with your audience? How will users go through your site and interact with it?

  • Current Situation Assessment

For those who have a website right now we’ll assess what’s working and what’s not. We’ll install Google Analytics on your site if you haven’t already. This will provide access to data that we’ll look at and use to decide on improvements we’ll make to your current site.

  • Business Analysis

We’ll gain an understanding of your healthcare/plastic surgery practices sales process and target audience so we can improve on how you communicate your value to them on your site. It will also allow us to prioritize your on-page content to help customers decide if your company has the services or products that they need.

  • Layout and Design

Content for the pages and the pages themselves need to be organized in a way that visitors can easily find what they’re looking for. Simple. Intuitive. User-friendly. Our doctor websites design process takes the user experience into account.

  • A Strategically Designed Interface

A creative study will be conducted based on the message you want your website to have. This will provide the framework we design your site on top of. Your site will be designed in Photoshop by a trained designer skilled in creating effective and persuasive interfaces.

  • Front-End Coding and Back-End Content Management (CMS) Development

Our front-end coding is always done to the latest standards. We also are experts in mobile enhancement of sites, which allow visitors to easily navigate your pages no matter what size screen they are using to browse. This feature is increasing in necessity, as the number of smartphone and tablet usage goes up each year. We will train you on your CMS system, which will be an out-of-the-box Word Press or Magento option for managing your content.

  • Rigorous Testing

We regularly stress test our coding to make sure the quality of your site is assured. We look for holes to potentially exploit, disrupt its workload balance and test its browser compatibilities to ensure your user experience is flawless and delightful. We also check multiple mobile devices to ensure that your website appears correctly and is easy for mobile users to navigate as well.

  • Marketing Online and Further Site Improvements

Your healthcare website design can always be tested and improvements made. Where to add your client list, how to incorporate testimonials, A/B split testing banners to see which has a better response – all these can be tested to make your site better over time. After your site launches our expert team of online marketers will put together a long term strategy for your site to bring in qualified customers with a high ROI.

ELEMENTS OF A GREAT WEBSITE

 

THE CAUSES OF FAILURE FOR THE MAJORITY OF WEBSITES

To make a profitable site, you need to know several key things about your target audience and your strategy for getting sales: What is your website visitor looking for? Who is and is not your ideal customer? What is the potential long and short term worth of each customer?

The answers to these and many more questions will impact the setup, substance, and structure of your site. Time and again, decisions are made without first asking the right questions, resulting in sites that customers are unable to connect with. Below are a few examples why websites often fall short in achieving their sales goals.

  • Absence of Elements that Build Trust

You need to be mindful that your messaging is relevant to your website visitors, and that it stays integrated and consistent across platforms. If you run a print advertisement the messaging a visitor to your site sees should reinforce what they saw in print. Otherwise, they may quickly leave your site even if it’s designed really well. We evaluate your current and target customers along with your sales strategy for your website to best understand your company’s needs and to ensure your messaging is appropriate and effective for your site.

  • Unintegrated Messaging

You need to be mindful that your messaging is relevant to your website visitors, and that it stays integrated and consistent across platforms. If you run a print advertisement the messaging a visitor to your site sees should reinforce what they saw in print. Otherwise, they may quickly leave your site even if it’s designed really well. We evaluate your current and target customers along with your sales strategy for your website to best understand your company’s needs and to ensure your messaging is appropriate and effective for your site.

  • Shortcomings with Website Development

Too often the coders who create your medical website design and the developers who create how it works behind the scenes cut corners. The victims are the visitors to your site and more importantly your business itself. Websites that don’t work in certain browsers or on specific mobile devices, pages that load really slowly, and pages that show error messages cause visitors to leave your site. We have standards for the development of our sites in place to ensure browser compatibility, fast load times, and properly coded pages so that your business’s online visitors can easily browse your optimized website. MD Marketing Experts doctor websites design process ensures all the important little development details are covered so the end result is a website that works as it needs to.

Contact us today at 888-428-7999 to schedule a free consultation and complementary website audit to discover how we can transform your practice and increase your bottom line!